Project 1
AI + Asiance
This project was for Asiance, a Korean digital marketing firm, that was intent on using our think-tank as a source of direction for how the company could utilize AI within their current framework. Our first meeting with them indicated a concern with the idea of falling behind in the future forward landscape that AI is evolving both in the tech world and beyond.
We started with deep research and immersion of the culture the firm serviced, their clients, and their own culture and history of work within the company itself. From this jumping off point, we brainstormed ideas, formulating three big concepts to refine and discuss with the company as we honed in on what would fit them the best. First, long term vision. Next, narrowing it down to what we could offer them in terms of next steps in our two week timeframe.
Below is a brief storytelling of how this process unfolded. under construction
put “how might we” here
Of the three big concepts we brainstormed, Asiance was most intrigued by the idea of an personal AI assistant tailored specifically for each and every employee. We came up with the name MyAI, which, after more digging and finding that name was taken by another tech company, we quickly pivoted to MyAIsiance, the perfect branding.
Here a first look at MyAI, what is the big idea meant for… the big idea, how great it could be, a 2nd brain, limitless, communication errors or employees being afraid ot bring things to management a thing of the past, overnight processing of AIs…
next problem- too large scale for current Asiance overhaul, project would take too long to develop so they would fall behind the curve
here put solution to problem, 1. utilize existing AI platforms in a simple plugin that Asiance’s current tech support can create, being mindful of internal privacy concerns and client privacy concerns, while keeping costs within budget
next problem- research and employees indicate being afraid to use AI for fear of it replacing them and for fear of not knowing how to use it or what to use best for what
2. change management for the employees to become confident in their personalized AI augmentation, complete with sharing what they’ve learned with eachother in a chat room platform so they are able to augment eachother as well in order to create the perfect balance of AI super powering humans and human connection rather than overpowering it.
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